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Copywriting is the area of professional activities aimed at the creation of advertising, selling and presentation texts. This category can include any text that can advertise and promote a product, specific company, service, an idea, etc. On the basis of the text there is the author's own experience and knowledge, so the final material is original.
Rewriting is processing and editing of the original text for later use. The key difference from the copywriting is the existence of primary source that is rewritten in your own words, but with preservation of the basic meaning and the message of the text. Rewriter is a specialist, changing and rewriting the original text. This work allows avoiding of copyright infringements, since an obtained result is actually a new text material.
Since internet sites require their constant filling with new content (for SEO optimization, attracting audiences, advertising and so on), this service is becoming increasingly popular. Rewriter services are available in specialized web resources that are called content exchanges.